Meet Ashley
Rooted in the Wild. Built on Grit.
The woman behind the roofline.




Hi, I'm Ashley!
Hi, I'm Ashley Brissette — mama, mountain dweller, and the founder of American Wilderness Agency.
After more than a decade in marketing, I traded corporate chaos and outdated systems for something more honest, soulful, and effective. What started as a side hustle with a clipboard and a dream has grown into a marketing agency built specifically for contractors and outdoor/home service brands — because I'm not guessing at your business. I've lived it.
Before I was building brands, I was on the roof. I've worked the trade side of this industry — the job sites, the supply houses, the language of estimates and supplements — and I'm also a homeowner who's sat across the table from a contractor, deciding who to trust with my own house. I know what actually earns that trust, because I've stood on both sides of it.
Pair that with 10+ years in marketing and brand strategy, and you get an agency that doesn't just post pretty content — I build systems that convert, because I understand your business before I ever open a content calendar.
No upsells, no gimmicks, no cookie-cutter marketing. Just strategy before posting, content that converts, and communication you can actually count on.
Whether I'm meditating on a paddleboard before sunrise or building out a client's content calendar with laser focus, one thing is certain — I show up.
Fully. Fiercely. And for the long haul.
Let's build something unforgettable. Together.
—
American Wilderness Agency.
Founded in the Rockies. Built for the brave.
Our Core Values
Resilience Over Routine
We don’t follow the path — we clear it. Built to adapt. Ready to lead.
Presence is Power
We show up all in. Every claim, every call — we’re right here with you.
Wild Precision
Bold service, razor-sharp execution. Your project gets our full skillset.

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